SEO or search engine optimization is a buzzword that has been around for a long time. There are a lot of misconceptions about how to perform SEO on the internet these days . Some webmasters are afraid of SEO, and believe it to be very complicated and not worth the effort. Others believe that SEO can get your site banned from search engines and then there are the few who are actively involved in SEO.
Fact # 1: SEO can be complex if you want to compete with the Big Competition. SEO is all about beating your competitors. This means the less competition the better your success rate will be.
Fact # 2: SEO can ban your site from search engines if you break the rules. I will not tell you the dark SEO tricks that would eventually get you blacklisted from search engines. This way you will not be able to break the rules and stay out of trouble.
Fact # 3: SEO can be simple and effective. I will show you some simple steps to increase the ranking of your website. You will be amazed by its simplicity.
Well, here we go:
1. Choose your keyword phrase & niche
SEO is all about being a little better than the competition in the key phrase. You need to focus on the key phrase of your website. 2 or 3 words in the keyword phrase is usually best. Make sure people are looking for these keywords on the search engines too. There are many free keyword tools online, a popular one being The Google Adwords Keyword Tool. If optimise your site to the wrong keyword phrases you will be wasting your time.
2. Making the right HTML
Your keyword phrase should be in the title tag. You can ignore the keywords and description meta tags for the moment. It is not as important as it was years ago. Ensure that the H1 tag has the keyword phrase. Avoid the presence of the H2 tag with the keyword phrase. Take control of appearance through Cascading Style Sheets (CSS). This makes it much easier to control the appearance of your website and keep HTML code free of clutter.
Sprinkle the keyword phrase throughout the site. Put your keyword phrase 2-3 times closer to the top, once within the first 25 characters, and once in the last 25 characters of text. Change the pattern of variation of the keyword phrase. Make sure there is at least one underlined, bold and italic variation of your keyword phrase throughout your site.
3. Check for errors
Spelling is a necessity. Search engines do not honour spelling errors in your web page very well. Check for broken links too. Nothing hurts your ranking more than broken hyper-links.
Well, there it is. The five minute drill to improve your site ranking in search engines. I’ll admit, its not easy. On page SEO is only half the battle, perhaps only a third of the battle. To master the search engines you really need to practice good link building strategy. This is also called off-page SEO. Off page SEO is the most important task of a site administrator.
The details of the successful strategy of off-page SEO is too much for the content of this article. But here’s a small example of the effectiveness of off-page SEO: go to Google and type the word “click here”. To your surprise, you will see that Adobe is ranked No. 1 for this keyword. If you now analyse the Adobe website for a minute you will find there is no “click here” anywhere on the page or HTML code. How could it be the number 1 in the world for the phrase “click here” you may ask? Millions of other web pages have a link to Adobe with the title, “click here” to download the Acrobat Reader. This is the reason why.
Nothing would make me happier than if you could improve the search engine ranking of your website by just a few positions from following my simple advice. 90% of all sites do not bother and this means opportunity for you. Of course, this is a short article and does not explain the big picture of SEO. However, it is only meant to give you a basic idea of how SEO actually works.
So now you can go and have some fun experimenting with the SEO of your website! Good Luck folks!