What good is a website if no one knows about it? The reason most webmasters fail within their first year is because they overlook advertising and promotion. Just because you have a perfectly designed website does not mean that people will find it. It is not hard to produce a steady stream of targeted traffic, and it can be absolutely free if you do it right. Below are seven free ways to produce quality targeted traffic for your website.
1. Email Signatures
Imagine that every email you send out is advertising for your website. This can be a reality if you utilize email signatures. Almost every email program or website has this feature. You can use it when sending personal emails, business emails, when you email your clients, in your autoresponder, or any other email that is sent. Email Signatures are perfect to keep people coming back to your website because the signature reminds them that your website exists. Remember not to spam though, it just is not worth it.
2. Message Boards
Message Boards, or more commonly known as forums, are great places to make partnerships with other webmasters and gain targeted traffic. First, create a signature post file with your name and URL so everytime you post a message, people will be interested in your website. Then introduce yourself slowly by posting useful information and answering questions. The more active you become in the forum, the better, because you will be known as an “expert”, which gives you and your website a good reputation. Always remember to obide by the forum’s rules and NEVER spam them with your website.
Content, Content, Content! Search engines are so sophisticated these days that the only real way to get on the top of search engines is to have good keyword-rich content. Not only will you recieve top rankings on search engines, but people will actually want to visit your site, especially if the content is for free. You could also post your articles at ezines and websites and leave your link at the bottom. This lets people know that you are knowledgable and that they should visit your website, and it works suprisingly well to generate targeted traffic for free. You can make some real money selling links on your website if you have good content. Some websites with a PageRank of 7 or more sell links for $250+ a month! Don’t forget to place your keywords all over your website and in your articles. The more keywords you incorporate into your content, the better, just make sure it is still an understandable article and not just an article full of keywords.
4. Start A Newsletter
Newsletters can be a great way to keep visitors comming back to your website. It is suggested that you send out a unique issue every week to keep reminding the customers that you are still here, but make sure each issue is different and has something to offer the reader, usually free information. Once you reach about 100 subscribers, the newsletter can become an income generator, as you can then sell ad spaces on it.
5. Free Stuff
Free stuff to offer your visitors is a great way to keep them comming back or to persuade them to buy your products. There are many things you can offer, such as email addresses, games, information, tips and hints, software, ebooks, and the list goes on. You could give away something that would compliment a sale for your product. An example would be to give away free information on how dirty air can cause health problems if you are selling air purifiers.
Submitting your site to be chosen for awards is a great way to get people to find your website. If you happen to win a big award that fits the color scheme of your website, you could display it proudly on your front page showing your visitors that the website is reliable and has won awards.
7. Search Engines
Search Engines are one of the best sources for targeted traffic and potential customers, so search engines should be one of the biggest factors for advertising and promotion. Did you know that most people never click past the first page of search engines? You need to be on the first page of search engines for your targeted keywords to generate targeted traffic. Getting your website to the top of search engines such as Google and Yahoo for free takes special methods called Search Engine Optimization (SEO). Search Engine Optimization envolves many factors, such as Meta Tags, Inbound Links, tags, keywords, content, and Page Rank. It would be well worth your while to learn as much as you can on this subject if you want to become successful.
That’s it for today folks, more to come soon.