Before you set out to explore the online shopping market you should do some planning. Take a piece of paper and a pen and write down the steps that will help you to bring traffic to your website.
When people visit your site you must have something to entice them to stay and buy the products you are selling.
One frequent complaint is the cost of shipping. People are willing to pay for convenience but they do not want to pay for shipping, so try to offer free shipping when feasible.
Great savings from your affiliates is a good lure to catch your visitors’ attention, after all when people are saving money and have the convenience of shopping from the comfort of their own home they are usually very satisfied with their shopping experience.
(1). Mix your affiliates:
You’ll want some well known names, but remember the well known retailers pay the lowest commissions and are the most demanding.
Don’t settle for the first affiliate that accepts you, you may start with a few, but if you build your site right, some of the affiliates that turned you down will revisit your site and approve you.
Make sure to keep good records, and stay on top of the affiliate emails to be able to use the incentives they provide to coax people into buying the products your affiliates are offering.
Develop a program where shoppers will provide their email address so that you can inform them of future promotions and savings available to them.
Links are a great way to have search engines give your site a high ranking. Reciprocal link exchanges are a good way to get started. Many businesses are in the same position as you are in and are looking to link to someone.
The more links you have leading to your site the better the search engine will rank you. You may choose to pay for links and here again make sure they are giving you good companies to link with.
If you a have a family oriented business you don’t want to have links to adult sites, you’ll want sites that are related to your business or are complimentary.
An example would be if you had a site that sells only clothing you could possibly link with a site that sells jewellery or footwear.
keywords play a crucial role in your internet business, people must be able to find you. Keywords are what people search for on search engines.
People who have never heard of your company are not going to look for you by name but they will go on to the search engines and type in keywords to be led to a site that matches the keywords provided.
If the keywords typed are related to the keywords on your site, then you have a better chance of the customer coming to visit your site, and hopefully buy something.
You will want to have as many combinations of keywords as possible in order to drive web traffic to your site. Make sure you have the most popular search terms and use as many as possible.
Keywords is the key to traffic and traffic is the key to sales.
Everyone knows someone, so start using the those contacts to promote your business, but do so in a tactful manner so that people are not turned off by your aggressiveness.
Giving somebody a business card and asking them to check out your website might be a very soft sell that could lead to a conversation about your business and help you gain a potential customer.
Just think of all the people that you come in contact with on a daily basis, by themselves it will not be enough to make a fortune but added to your other marketing tools it could make your business venture a profitable one.
Offer businesses incentives to continuously use your site for their purchases. Businesses spend thousands of dollars every month on office products and other essential items for the running of their business but get nothing in return, so offer them some kind of rebate or free items for purchasing through your site.
Offering a free gift for an individual is also a good policy but make sure that it is contingent on purchases being made so that you don’t attract all the free loaders.
There are countless numbers of shoppers on-line today, but the question is where do they shop? Your job is to make sure they do it on your site!
That’s it for today folks. More to come soon.